The Virtues of a UX Professional
Too little The Golden Mean Too much Muddled. Will create as many problems as you solve. Clarity Is it possible to be too clear? Remote, distant. Unlikely to truly understand either your clients or their customers. Empathy A bleeding heart. Will try and please everybody. Pushover. Will acquiesce to client demands under slightest pressure Integrity: you believe in what you do and will stand up for it Prima donna. The Michelangelo of UX design. No client, customer or colleague must interfere with your singular vision. A dullard. Perhaps you should consider project management. Creativity: as well as problem-solving skills, you should have a certain amount of design flair Unrealistic, an artist Unrealistic, an artist Practical Lacking nuance. Project management material. Charlatan Passion: you need to care about UX design because you’ll be defending it every day Zealot Sloppy. Will forget important details and somebody will pay for it later. Detailed Not possible. You must be a detail freak. Ponderous, a ditherer. Your project manager will hate you. Decisive: you consider all the angles and then you make a decision Rash. You’ll make a decision but you won’t really know why. Clients will hate you Flexibility: the ability to give and take, to keep clients happy without compromising on quality Clients will love you (but won’t respect you) Clients and colleagues will feel the heat of your frustration. Nobody will enjoy working with you. Patience: not everybody shares your brilliance. You must be kind to slow learners and clients who “just don’t get it”. Not possible. Patience, after all, is a virtue.





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