As you may have noticed I spent a few days last week at Euro IA in Copenhagen. It it called a conference, but I'd rather call it something of a festival - that's more what it felt like it was. Everyone was really laid back and open about everything, almost all speakers were great and it was more or less impossible to choose the "right" room every time.
The speakers who made the biggest impressions on me were keynote speakers Scott Thomas and Marianne Sweeny who talked about the Barack Obama campaign (Scott) and Search (Marianne). Sylvie Daumal also made a great presentation about surviving in the real world as an Information Architect.
Next year the "conference" is going to be in Paris. I'm really planning on being there already. See you then?
Use these links for more about the "conference":
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Look at this great TED talk by Malcolm Gladwell about what users think they want compared to what they really want. The thing is, people don't know, not even when it comes to spaghetti sauce. So why bother asking them?
The right way to find out what they want is obviously observing them, not asking.Comments [0]
I'd say you come a long way with #9.
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